Integration is the difference between data and decisions.
Most organizations are rich in data and poor in clarity. That gap exists because systems don’t talk — or worse, they talk inaccurately.
The deeper problem
- Attribution wars
- Conflicting truths
- Manual reconciliation
- Decision paralysis
When every tool tells a different story, trust erodes internally.
GetConvi’s point of view
Integration is not plumbing. It is epistemology — how truth is established inside a system. If systems don’t agree, people stop believing them.
How we build integration
01
Event-driven architecture
Actions generate signals. Signals flow across systems.
02
Attribution beyond convenience
Incrementality over last-click. Offline + online reconciliation.
03
Failure-aware systems
Graceful degradation. Auditability over assumptions.
What this enables
- Unified decision-making
- Reduced internal conflict
- Reliable performance analysis
- Confidence in scale decisions
Why this compounds
Once trust in data is restored, teams move faster, decisions simplify, and systems reinforce each other. Integration compounds because clarity compounds.