Insights.

Thinking in systems. Unconventional wisdom from the trenches of building and operating companies.

The Death of SaaS: Why We Build Service-as-Software

Subscription fatigue is real. The future of software isn't another $29/mo seat; it's outcome-based pricing where AI agents do the work, not you.

Goal setting is survivorship bias. Losers have goals too. The difference is the system. Here is how we architect operating loops.

In a world of infinite digital content, the scarcity of physical presence creates massive value. How NexoCircle retains 85% of members.