The Death of SaaS: Why We Build Service-as-Software

For the last decade, "Software as a Service" meant renting a tool that you had to operate yourself. You paid for the login, but the labor was yours. But AI changes the unit of value. When software can *do* the work—not just facilitate it—the model shifts from "Seat-based" to "Work-based". This is **Service-as-Software**. ## The Labor Arbitrage Traditional agencies hire humans to do work. Traditional SaaS builds tools for humans to do work. Service-as-Software (what we build at Getconvi) combines them: AI agents executing agency-level work at software-level margins. ### Why this matters now 1. **Context Windows**: LLMs can now hold enough context to understand "Project State", not just "Task State". 2. **Agentic Loops**: Systems like our Telecallers.ai don't just speak; they navigate logic trees, update CRMs, and retry on failure. 3. **Cost vs Value**: Paying $10k/mo for a human BDR is expensive. Paying $10k/mo for an agent that makes 50x the calls is a bargain. ## The Future is Outcomes We believe the next generation of unicorns won't sell "tools". They will sell "results". - Instead of "Email Marketing Software", you buy "Qualified Leads". - Instead of "CRM Software", you buy "Customer Retention". This is why Getconvi operates as a venture studio. We don't just ship code; we ship operating systems that deliver these outcomes.