EstateKart.ai
Deployed a programmatic SEO architecture for real estate discovery.
Context
NRIs (Non-Resident Indians) looking to buy property face fragmented information. Aggregators are spammy; developers are opaque.
- Data fragmentation across cities
- Need for high-trust content
- SEO competition from giants (MagicBricks)
The Core Problem
Generic listing pages don't capture long-tail intent. Users search for specific investment thesis (e.g. 'Rental yield in Whitefield'), not just '3BHK'.
System Architecture
Data Normalization Pipeline
Cleaning unstructured developer data into a structured schema.
Page Generator Engine
Next.js ISR (Incremental Static Regeneration) for thousands of pages.
Market Intelligence Blocks
Automated charts and yield calculations per micro-market.
System Logic Flow
User searches specific intent question.
Lands on data-rich programmatic page.
AI Concierge offers personalized report.
Lead qualified and passed to partner.
Before
- × Reliance on paid ads
- × Manual blog writing (slow)
- × Generic home page traffic
- × Low trust signals
After
- ✓ Long-tail organic capture
- ✓ Automated content updates
- ✓ High-intent search traffic
- ✓ Data-backed authority
Learnings
"Programmatic SEO needs unique data, not just AI text."
"Structure > Volume. 1,000 good pages beat 100,000 spam pages."
"Internal linking architecture dictates indexing speed."