NexoCircle
Shipped an offline-first membership operating system.
Context
Digital loneliness is peaking. Existing platforms (Meetup, Facebook Groups) optimize for online engagement, not offline trust.
- High trust requirement for offline safety
- Gamified retention mechanics needed
- Multi-city event coordination
The Core Problem
Online-first platforms fail to transition users to offline interactions because they lack the 'social scaffold' needed to break the ice.
System Architecture
Trust & Vetting Flow
Multi-stage application and verification system.
Event Ticketing Engine
Inventory management for limited-seat micro-events.
Member Directory
Privacy-aware searchable graph of member interests.
System Logic Flow
User applies → Vetted by community manager.
Accepted user gains access to 'New Member' events only.
Attending offline event unlocks digital directory.
Hosting an event unlocks 'Core Member' status.
Before
- × Disconnected WhatsApp groups
- × Manual event spreadsheets
- × No safety vetting
- × Host burnout
After
- ✓ Unified membership portal
- ✓ Automated ticketing & reminders
- ✓ Verified trust tiering
- ✓ Distributed hosting tools
Learnings
"Offline trust must be earned digitally first."
"Gamification works best when it unlocks status, not badges."
"Small groups (6-8) retention > Large parties."